The fundamental purpose of feed is nutrition, and unequivocally, it stands as the most crucial factor influencing both livestock productivity and farm profitability. Among all living beings, including humans, feed for production livestock is arguably the most scientifically designed food.

The perceived value of nutrition encompasses a broad spectrum, including considerations of nutritional value, nutrient balance, and nutrient bioavailability. In the realm of feed formulation, a gap always exists between the nutrients formulated and those available to the animal, which depends on variables like feed intake, gut environment, and support in digestion and absorption.

Even the most well-formulated feed can only deliver value to the animal when consumed. Changes in feed ingredients or storage conditions, as well as exposure to adverse environments, can result in colors and odors that are less palatable to livestock. Additionally, certain components of the feed, such as minerals, vitamins, and medicinal ingredients, may be unappealing. Natural or nature-identical flavors capable of masking these undesirable attributes significantly contribute to increased consumption by livestock.

Optimal conditions within the gut are also crucial for improving the bioavailability of nutrients. The gut environment, influenced by factors like gut acids and naturally occurring microflora, plays a critical role. Acidic pH, for example, supports digestion, absorption, and the control of pathogenic microorganisms. Products that acidify the gut can prove immensely helpful in optimizing performance.

Furthermore, products such as digestive enzymes and organic minerals, which aid in digestion and absorption, add significant value to enhancing the nutritional quality of feed.